Revenue-share deals will see DatingDirect.com become the exclusive provider of online personals to newwoman.co.uk and redmagazine.co.uk.
The sites will offer branded dating services as part of the white-label agreement. Newwoman.co.uk will name its offering 'bloke finder', while redmagazine.co.uk will label its service 'Red romance'.
Separately, women's portal handbag.com has renewed its agreement with DatingDirect.com by signing an exclusive one-year revenue-share deal. DatingDirect.com claims more than 350,000 active UK members.
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