GQ's launch is aimed to tap into what Conde Nast described as "the red hot expansion of the luxury market catering to men who are earning and spending like never before". In response to this growing demand, a number of premium brands have entered the Indian market, with GQ hot on their heels.
Nicholas Coleridge, vice-president of Conde Nast International, said: "[From launching last September] Indian Vogue rapidly dominated the women's magazine market, far surpassing expectations in both circulation and advertising. It has given us the confidence to start a second title, and GQ is the logical choice."
Sanjiv Bhattacharya has been appointed as the editor of GQ India, having written for the UK version of the mag as features and contributing editor and worked as a writer for a number of UK and USA titles, including Marie Claire, The Daily Telegraph and The Los Angeles Times.
The magazine will be art directed by Brendan Allthorpe, who joins the magazine from GQ Russia. Other appointments include that of CJ Kurrien as senior editor and Iain Ball as features editor.
Alex Kuruvilla, the managing director of Conde Nast India, said: "There is a huge vacuum in the men's luxury magazine space. We have been inundated by requests from advertisers and readers to launch GQ in India. Like its international counterparts, GQ India will be stylish, opinionated and celebrate the finest journalism India has to offer."
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