The activity commenced at the flagship Southampton Row branch where the team at Concerto Live closed the adjoining loading bays to create a Metro Bank cycle pit-stop. Cyclists on their commute to work were encouraged to pull over by the bank’s mascot ‘Metro Man’ and were treated to branded cycling gear and a healthy breakfast to-go.
The new bank, which is the first high street bank in the UK to open since the 1800s, opened for business today (29 July) and Concerto Live has been activating a range of experiential activity to push potential customers to the site.
To see images of the .
To leave a comment and let us know your thoughts.