Comparethemarket.com 'sergei' by VCCP
-
Advertiser
Comparethemarket.com -
Agency
VCCP -
Sector
Financial services and Insurance
VCCP has introduced a new character into its Comparethemarket.com campaign, Sergei, who controls Comparethemeerkat.com's IT department.
The ad sees Sergei monitoring the number of people who acidentally visit comparethemeerkat.com when looking for comparethemarket.com.
