Insurance

Comparethemarket.com "farewell" by VCCP

January 02, 2015

Aleksandr and Sergei wave goodbye to their adopted son, Oleg, in Comparethemarket.com’s Christmas TV ad. VCCP created the spot, in which Aleksandr and Sergei decide to let baby Oleg stay with a mob of meerkats in Africa while they return home. The ad broke on Christmas Day during an episode of Coronation Street.

Credits

Client
Comparethemarket.com
Creative agency
VCCP
Creative directors
Matt Lloyd
Darren Bailes
Art director
Stephen Misir
Copywriter
Javier Romartinez
Planner
George Everett
Rik Mistry
Agency producer
Rachel Amess
Media Agency
MEC
Media planners
Aidan Jackson-Kendall
Fiona Paul
Production company
Passion Pictures
Director
Darren Walsh
Post-production
Rushes
Audio post-production
Clearcut Sounds
Executive producer
Russell McLean

Featured in this story

RELATED CAMPAIGNS

Comparethemarket.com "Don't wombat it, meerkat it" by VCCP Blue

Comparethemarket.com "Good things happen when you meerkat your money" by VCCP Blue

Comparethemarket.com "Meerkat Music presents Take That & Robbie Williams" by VCCP

Comparethemarket.com "No place to call home" by VCCP

Enjoying 北京赛车pk10’s content?

Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access