Martin Gill, new media fundraising manager at Comic Relief, pointed out: "We fully intend to cultivate our use of wireless activity to maximise the fundraising and marketing potential of Sport Relief 2004 and Red Nose Day 2005."
He said the charity would also explore MMS and mobile-loyalty schemes.
It put the two-year contract out to tender in March 2003, after Red Nose Day, and Flytxt beat three other specialist mobile firms to secure it.
The charity plans to run campaigns, maintain donor-relationships and collect opt-ins for future mobile communications.
Comic Relief's partnership with Flytxt began in 2002 when it ran a premium-rate SMS campaign across the four major UK networks. According to the charity, it raised some £520,000 via premium-rate SMS initiatives for its Red Nose Day and Sport Relief campaigns.
Dave Barker, Flytxt's commercial director, said: "Comic Relief hopes to use emerging technologies in its mobile campaigns in 2004 and 2005."
Comic relief ran a competition giving consumers the chance to win football-club memorabilia with Radio 1 for Red Nose Day 2003. Entry, via SMS, cost £1, plus the network charge, with at least 70p going to the charity. It raised more than £240,000.
_1.jpg)
.jpg)
