Comet parent Kesa Electricals reports stronger than expected sales

LONDON - Kesa Electricals, owner of electrical retailer Comet, posted better-than-expected results for the vital Christmas sales period.

Comet
Comet

It reported a 2.5% drop in like-for-like sales at Comet for the 10 weeks to 8 January, but analysts had predicted that they'd fall by between 6.5% and 8.8%.

Comet's trading figures were propped up by strong post-Christmas sales, as consumers waited till the sales to purchase big ticket electrical goods.

Last week its rival DSG International, which owns Curry and PC World in the UK, reported a 10% drop in like-for-like sales for the 12 weeks to 10 January.

In December Comet announced plans to use customer review comments in its online and offline marketing campaigns after introducing-user generated content to its website.

  

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content