Vivid Lime has been created out of staff handing ICLP's digital elements, and will offer a full range of services from site builds and online marketing to fulfilment and call centre services.
The agency has 14 staff and being headed up by John Beauchamp, general manager, and Gareth Holmes, account director, along with Rob Laurens, digital media director.
Colin Evans, chairman of the Collinson Group, said: "We have established ourselves as experts in this field of digital marketing, and after delivering outstanding results for our group companies we are now ready to offer these skills and expertise to external clients."
ICLP had previously provided digital services to Iomega, Veritas and Rezidor in the UK while international clients have ranged from The Body Shop in Australia to Cathay Pacific and Citibank in Hong Kong.
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