The new office in the Jin Mao Tower, Shanghai's tallest building, will extend the company's global network of offices, which include London, Dallas, Dubai, Hong Kong, Singapore and Sydney.
Ian Hutchieson, general manager of ICLP, said: "Numerous global enterprises have already expressed a keen interest to build loyalty initiatives in China. Consumers in the region have formed few brand alliances in contrast to their western counterparts and thus the potential to build brand loyalty is a great opportunity."
ICLP is a marketing services agency that specialises in customer/data strategy, programme development, partnership marketing, customer database development, contact centre and creative execution. It has a turnover of around 拢15m.
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