The newly formed team will operate out of offices in London Bridge, and Maynard Malone will be integrated to operate under the Collider name.
Anton Jerges, former managing director at Collider, has been appointed as CEO of the group, and will be responsible for continuing the agency’s growth through organic client development and additional merger and/or acquisition activity.
Maynard Malone’s managing director, Richard French, is to take on the MD role across the group.
The 17-year-old digital agency specialises in the FMCG and retail sectors, and counts Ben & Jerry’s, Tate & Lyle, Pizza Express, Yoplait and Caffè Nero among its clients.
Jerges said: "Today’s customers expect seamless connectivity across every brand touch point, joined up, personal and on their terms. Our combined proposition is specifically designed to meet that requirement so that we can create impactful, connected brand experiences across the full customer lifecycle.
"The bringing together of Collider and Maynard Malone additionally enables us to diversify into new verticals, markets and countries, and provides us with the opportunity to extend our integrated offering with more specialist digital skills."
Allison McSparron Edwards, chairman, Maynard Malone, added: "Collider is the perfect fit for us because it brings specialist knowledge in areas such as experiential and content as well SEO and PPC, which we can draw upon in order to add even more depth and breadth to our client campaigns."
The merger comes off the back of Collider's announcement last October that it had .
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