Colgate sponsors MySpace web messenger service

LONDON - Colgate MaxWhite is the first sponsor of MySpace's Web IM application, current in beta testing in the UK.

Colgate sponsors MySpace web messenger service

MySpaceIM is an online instant messenger service enabling MySpace users to chat with their friends anywhere on the site, from any computer.

As an online, rather than desktop application, MySpaceIM launches automatically when a user signs in, which MySpace says offers greater branding opportunities for advertisers.


MySpaceIM integrates several features including instant messaging to other MySpace users, shortcuts to MySpace.com features and profiles, and a music player, which plays your friends' profile songs.

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