Following on from the success of an autumn on-screen push, which prompted 2.5m enquiries for its free-to-air digital Freeview service, the latest campaign will once again use the BBC digital monkey characters but this time voiced by Ripley and Nesbitt.
According to latest figures, half of all homes now have digital television, with this latest push aiming to convince those in the remaining half to take up Freeview.
The campaign also continues the "face off" creative idea, with former royal correspondent Jennie Bond from 'I'm a Celebrity... Get Me Out of Here!' and Laurence Llewellyn Bowen being added to the roster of BBC stars.
The launch of the spring push comes as the BBC reveals that Freeview is now in 3.4m homes, up from 2.9m in January, making it the second most popular way to receive digital television behind Sky.
Ilse Howling, head of BBC digital marketing and communications, said: "This new campaign is fresh and clear and will really push forward the digital message to those people still restricted to just the analogue channels."
The broadcaster has also revealed latest figures that show an uptake of its digital channels. The audience share for BBC Three, with a stable of programmes including the comedy 'Little Britain', has increased by 27% since its launch in February 2003 and by 38% among its target 25- to 38-year-old audience.
BBC Four, which first aired 'The Alan Clark Diaries', has increased its share by 69% since last year and CBBC now has an audience share of 3.8%, an increase of 1.3 percentage points since March last year. The channel's Cbeebies continues as the market leader in the pre-school market, holding steady with a 7.3% share.
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