Rewards run in partnerships with the O2 arena and the Football League, offering Coke Zone members the chance to win tickets to gigs, games and signed memorabilia.
The website, which launched this time last year, claims the highest unique visitor numbers of any grocery brand website every month from October-to-December 2008, according Nielsen figures.
Carlson Marketing, the lead agency on Coke Zone, has designed the new site, alongside digital design agency Flourish, with Sapient responsible for web integration.
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