Coke to launch Glaceau vitaminwater in Britain

LONDON - The Coca-Cola Company will be launching its Glaceau vitaminwater brand in Britain this summer.

contains nutrients and mineral water and claims to help busy people get more of the vitamins and hydration they need to get through the day.

in May last year for £2.1bn.

The launch in Britain will be the first time that the brand has been available in Europe. A range of six products will hit shops, including essencewater, fruitwater, vitaminenergy and vitaminwater, all of which are free from artificial sweeteners and colours.

Glaceau launched its first TV ad in the US in May last year, featuring US sports stars and rapper 50 Cent.

Cathryn Sleight, marketing director at , said: "We are very excited about giving people in Britain the chance to drink this fantastic and great tasting product this summer. We believe that Glaceau vitamin water is a very special brand and will be popular here, as it has become in the US since it was launched eight years ago."