The drinks, acquired in the recent purchase of US drinks firm Energy Brands, include essencewater, fruitwater, vitaminenergy and vitaminwater. All the products are free from artificial sweeteners and colours.
The soft-drinks firm bought Energy Brands, which operates under the Glaceau name, for $4.1bn last month to boost its active-lifestyle beverage portfolio.
Glaceau launched its first TV ad in the US in May, featuring US sports stars and rapper 50 Cent.
Coca-Cola is focusing its efforts on its water and energy drinks in the UK. The company is also introducing Relentless Inferno, a fresh version of its Relentless energy drink, to strengthen its energy portfolio, and is re-entering the bottled-water market with pan-European water brand Chaudfontaine.
In Western Europe, functional water consumption rose to an estimated 273m litres in 2006 from 30m litres in 2000, according to analyst group Zenith International.
Last year, Danone Waters debuted Volvic Revive, an energy water, and in June, Nestle Waters launched French mineral water brand Contrex in the UK as a 'slimming water.'
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