Working on behalf of the Department of Health and the Department for Children, Schools and Families, the COI is seeking an agency to handle campaigns aimed at reducing teenage pregnancy, improving sexual health in young people and raising awareness of the range of contraceptive choices.
The activity will target a broad audience of parents, teachers, young people and healthcare professionals.
Grand Union has worked on the COI's sexual-health campaigns since 2006. Its initial brief was to normalise condom use among 18- to 24-year-olds. Its work included ads featuring young people with clothing labels bearing the names of sexually transmitted diseases.
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