The agency was awarded the work following a four-way pitch, handled by the COI, against Tullo Marshall Warren, Craik Jones Watson Mitchell Voelkel and Partners Andrews Aldridge. The appointment completes a full agency review for the anti-obesity brief.
The anti-obesity work will target parents and aim to convince them to make changes to their children's diets and increase their levels of physical activity.
EHS Brann will now work alongside M&C Saatchi, which has been appointed to the creative ad account.
Earlier this month, the Department of Health hired Manning Gottlieb OMD to handle communications planning for the initiative.
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