Between September 10-29 one football fan will win a trip to South Africa, including flights, accommodation, and tickets to a FIFA World Cup group game. Fans can enter unique codes found on special packs of Coke Zero at its online loyalty site, Coke Zone or via text message. The Coke Zone is managed by Carlson Marketing.
The activity will be promoted through a media partnership with The Sun and Daily Star newspapers, as well as outdoor advertising and in-store marketing.
Coke expects the on-pack promotion to encourage shoppers to try the brand, reinforce the ‘male' brand positioning, and drive frequency of purchase among core 18-30 year olds.
The Coke Zone launched at the start of 2008 and is managed by Carlson Marketing.
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