The 330ml can will be distributed to help raise awareness of Peace Day, which takes place on 21 September 2009.
One million Peace One Day cans will be on sale throughout the UK from September 2009. The cans feature the Peace One Day logo and the message ‘what will you do?'
The Peace One Day initiative will also be supported on Coke Zone, Coca-Cola's online loyalty scheme, which is managed by Carlson Marketing. Between 1-21 September, the home page of the website will be dedicated to raising awareness of Peace One Day and encouraging its members to upload their pledges of peace.
Coke Zone, users will be given the chance to exchange their points to win a trip to Paris for the Peace One Day 10th Anniversary Celebration or merchandise designed by Marc Jacobs. They can also swap their points into donations for the Peace One Day organisation.
Additionally, the Coca-Cola sign at Piccadilly Circus, from the 19-21 September will host a variety of celebrity pledges from Peace One Day supporters including Lenny Kravitz, Emilia Fox and John Legend.
Peace One Day was founded in 1999 by Jeremy Gilley, who wanted to establish the first ever fixed calendar day of global ceasefire and non-violence. In 2001, 192 member states of the United Nations adopted 21 September as an annual day of global ceasefire and non-violence Peace Day.
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