Coca-Cola declares war on 'grey' landscape with pop-up park

A patch of grass in the shape of a Coke bottle; a vending machine that dishes out Coke when you take off your shoes; a splash of colour in an otherwise grey landscape.

Coca-Cola declares war on 'grey' landscape with pop-up park

Coca-Cola has launched the latest instalment in its global "Where will happiness strike next?" project, showing a Coke truck roll out a green park for people to enjoy.

Brand: Coca-Cola

Client: Christy Amador, Coca-Cola global digital brand strategist

Agency: Wieden+Kennedy Amsterdam

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content