Cobra will be the exclusive beer available at many BAFTA events in 2009 including the Orange British Academy Film Awards and the British Academy Television Awards.
The academy's showpiece event - the Orange British Academy Film Awards take place on 8 February and is to be hosted by the BBC's Jonathan Ross.
Will Ghali, marketing director of Cobra Beer, said: ‘Our partnership serves to further enhance our credibility as a supporter of the creative arts. This also gives us a great opportunity to put our beer into the hands of our target consumers at premium events.'
Cobra's alliance with BAFTA follows it reaching a similar agreement with the British Film Institute (BFI) last year, which includes sponsorship of all major film festivals - most notably The Times BFI London Film Festival. Cobra also has a 12-month exclusive contract as the ‘Chosen Beer' of the Curzon cinema chain.
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