From the start of the week Cobra ads will run in The News of the World and The Sun, and there will be radio promotions in Manchester, London and Birmingham.
The campaign will feature top Indian chefs, including Anjum Anand from BBC programme 'Indian Food Made Easy'.
Cobra's website will carry a recipe from Anand as well as filmed "cook-alongs" from amateur curry chefs, while social media activity will include a Twitter game - Twindaloo - and a dedicated "We Love Curry" page on Facebook.
PR activity will focus on equipping people to cook curry from scratch at home, and the brand will be on promotion in the big four supermarkets and the Co-Operative.
National Curry Week will see many of the 9,500 Indian restaurants in the UK host dinners in aid of contributing to the alleviation of poverty and suffering in South Asia and worldwide.
Cobra is refocusing on its Indian heritage after falling into administration earlier this year following an attempt to widen its appeal.
In May the UK arm of Cobra was acquired by a joint venture consisting of Molson Coors and Cobra founder Lord Karan Bilimoria, called Cobra Beer Partnership.
Kevin Wallace, brand director of Cobra Beer Partnership, said: "Our aim is to help strengthen further the association between the brand and curry eating occasions, both by equipping Brits to cook Indian cuisine in the home, and building upon the brand's prominence in Indian restaurants and curry-houses."