CFS, the umbrella brand for The Co-operative Bank, The Co-operative Insurance Society and internet bank Smile, will provide content and support to the website .
Its support for the site builds on the brand's well-known ethical stance, which includes its ethical banking policies. Recent research for The Co-operative Bank showed ethical consumerism was worth more than 拢3.4bn a year, with further CFS research revealing that members of the public are choosing products influenced by their conscience.
Kelvin Collins, head of brand management for CFS, said: "Ethics are at the heart of our businesses and Ethical Junction is an ideal partner for us. Demand from the public for ethical goods and services is on the increase and provides everyone with a tool that ensures the products they buy meet strict ethical standards."
Ethical Junction provides information to the public on positively screened companies and organisations. It also links consumers to ethical and sustainable services provided by its members. To become a member, organisations must fulfill a set of criteria, which includes demonstrating positive care for the environment and acting in a socially responsible manner.
Steven Knight, chief executive of Ethical Junction, said: "This partnership will help us spread the word faster than ever before and give the consumer increased access to the fast-growing range of ethical services, products and choices available today."
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