As part of the revamp, 3,000 Co-op stores and outlets will rebranded as 'The co-operative'. The look is to be rolled out across its supermarkets, funeral parlours and banks, giving it a unified look.
Similarly, the loyalty scheme will cover numerous Co-op products, with customers earning one point for every pound spent on purchases including food, funerals and masonry, flights and travel insurance.
For loans with the Co-operative bank or Smile, the online bank, one point will be given for each 拢5 outstanding balance. Other financial products also qualify for points.
Twice a year, members of the scheme will receive a payout based on the profit earned by the Co-operative Group. Because of this, the company can not guarantee what payback members will get.
Membership to the scheme costs 拢1 and members will be issued with a card that can be used in all outlets participating in the scheme. Members can keep track of their points via a dedicated .
The Co-op said it hoped the changes would make the chain the first choice with the community and highlight its dedication to social responsibility.
Co-op supermarkets used to have a 25% share of the UK grocery market, but it has lost ground to supermarkets such as Tesco, Sainsbury's and Asda. It now has 6% of the market.
Martin Beaumont, group chief executive, said: "At a time when communities are becoming increasingly dominated by a handful of large and impersonal businesses, we want to show UK consumers that there is a better alternative, one which is ultimately owned and controlled by them."
The company has a turnover of almost 拢8bn a year.
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