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The Co-op's Easter ad shows a group of mum friends enjoying chocolate eggs together as their children are distracted by an Easter egg hunt.

It is the third instalment of the grocer’s year-long campaign to encourage its customers to eat together as it seeks to emphasise its role at the centre of local communities.

Stand up comediennes and actors Katie Mulgrew and Lou Sanders portray two of the mums in the humorous TV spot.