Credits
Creative agency
Creative director
Co-op "Community fridges" by Lucky Generals
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Advertiser
The Co-operative -
Agency
Lucky Generals -
Sector
Food and Drink, Grocery food, Government / Non-profit and Charities -
Exposure
United Kingdom
The Co-op has highlighted the issue of access to food with a live two-minute TV ad by Lucky Generals.
The campaign focuses on the Community Fridges project that the grocer has set up in partnership with food redistribution service Hubbub.
The ad, which aired on Friday night (26 November) on ITV, starred TV personality Dermot O’Leary alongside TV chef and rapper Big Zuu. It will be supported by a 10-second TV ad in December, as well as wider OOH, print, radio and digital executions.
