From September 4 to 12, promotional TV spots on CNN accompanied by print and online ads will drive awareness of India's rapidly changing role in the global, political and business environment.
Live and feature programming on India will feature throughout the week with a live televised forum hosted by CNN's Jim Clancy with an expert panel from New Delhi and Washington to focus on the current international debate over outsourcing.
Chris Cramer, managing director of CNN International, said: "Given India's increasing importance on the global stage, CNN's 'Eye on India' will focus on the country and its diverse assets.
"We are pleased to launch this exciting programming initiative, in association with Oberoi Hotels and Resorts as the presenting sponsor."
Oberoi operates 17 hotels and resorts in six countries including India, Mauritius, Indonesia and Australia and a Nile cruiser in Egypt and India.
CNN International provides 24-hour global news and broadcasts to more than 1bn people around the world.
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