CNBC partners F1 team Marussia Virgin Racing

Business news broadcaster CNBC has become the official business media partner for Formula 1 team Marussia Virgin Racing in a "multimillion" pound one season deal.

Marussia Virgin Racing: signs up CNBC
Marussia Virgin Racing: signs up CNBC

The team competed last season as Virgin Racing and changed its name after Russian sports car manufacturer Marussia acquired a significant shareholding in November 2010.

The partnership gives CNBC branding on various Marussia Virgin Racing assets including its new Formula 1 car, drivers' race suits, as well as in the paddock and hospitality.

The partnership provides business-to-business opportunities for existing and new commercial partners of the Marussia Virgin Racing Team through the reach of CNBC's worldwide TV network and CNBC.com.

CNBC will also run special programming around a number of big Grand Prix events throughout the year.

The Formula 1 season starts on 27 March with the Australian Grand Prix.

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