The user-generated content will be aired as part of programming initiatives that the two plan to work together on.
They also plan to place CNBC content across the LinkedIn network, integrate LinkedIn functionality into CNBC.com, and the joint development of products and content for CNBC.
Under the agreement, CNBC will become LinkedIn's preferred business media provider and will offer CNBC text, articles and blogs, financial data, and video content selected from its nearly 100 on-air interviews broadcast each day to LinkedIn's global user base.
The community-generated content from LinkedIn to be broadcast on CNBC will include survey results and on-air Q&As with CNBC guests and reporters. In addition, CNBC will integrate LinkedIn community and networking functionality into CNBC.com, enabling users to share and discuss news with their professional networks.
The collaboration will include content from CNBC around the globe and will be evident wherever CNBC is viewed in North America, Europe and Asia.
Mark Hoffman, CNBC President, said: "This is the perfect collaboration between CNBC's viewer base of well educated and affluent professionals and LinkedIn's powerful professional network. For quite a while, CNBC has been asked when it will enter professional networking.
"This question has been clearly answered today with the announcement of this alliance between two companies that provide news, information and products to the highest end audience available on TV and the Internet."
Dan Nye, CEO of LinkedIn, said: "LinkedIn and CNBC's partnership will present LinkedIn members with up-to-the-minute business intelligence and the ability to engage with other professionals in and around CNBC's on-air business coverage.
"Moreover, we will be able to draw out insights from LinkedIn's global user base to generate fascinating new types of business content for CNBC to broadcast."
.jpg)
.jpg)