The investment, which was provided by the show’s organiser Haymarket Media Group, will divide the investment equally between features and content, and marketing and advertising.
The group stated that the cash injection of 30% of the event’s cost demonstrates its commitment to the fashion sector.
Enhanced marketing promises a new aesthetic for the show and a number of new and improved features. Brands will also be offered an enhanced live experience, allowing communication with millennials through fashion, style, design and technology.
Clothes Show Live told Event it is midway through developing its relaunch strategy and aims to unveil full details of the 2015 show, including the anticipated ‘face of’ the show and its line-up of celebrities and industry experts. Brands will also be offered, by the end of May.
The event will continue to be presented in association with Alcatel Onetouch for the third year and will take place on 2-8 December at the NEC in Birmingham.
Maryam Hamizadeh, commercial director for Clothes Show Live, said: "Clothes Show Live has always been about more than just an event. It offers consumers a wholly unique experience and we plan to grow and revitalise its long-standing reputation as the UK’s largest – and most iconic – fashion and beauty event.
"The 2015 edition will offer our 100,000-plus visitors with a one-stop destination to shop for their autumn/winter 2015 pieces, as well as see paramount music acts, key talent and credible fashion industry experts on stage. We are extremely excited to get our plans underway and bring the new vision to life this December alongside the official show sponsor Alcatel Onetouch – there is fantastic synergy with their products and the consumers who attend the show."
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