The promotion, named ‘The Naked Truth', will offer readers the chance to win trips to film premieres and awards ceremonies and report back to the magazine for a future feature.
A bespoke microsite, linked to websites for Emap's websites for Closer, More, New Woman and radio station Magic, will feature user-generated content and celebrity gossip forums.
It is tied to the brand's sponsorship of ITV1 show Deadline, which began last week, in which Janet Street-Porter leads a team of celebrities compiling a magazine to be published with Closer.
The first edition of the magazine, also called Deadline, will be published with this week's issue of Closer.
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