Clear Channel creates Liverpool culture package

LONDON - Clear Channel Outdoor has created a package for advertisers that focuses on Liverpool as the city holds the mantle of the European Capital of Culture 2008.

The contractor has compiled an offering that allows brands to target the two million extra visitors expected to visit the city this year.

More than 350 events will be put on in Liverpool and Rob Atkinson, group sales director of Clear Channel Outdoor, believes that with 84% of the six-sheet market in the city and more than one-third of all billboards, Clear Channel's sites are best placed to reach target audiences.

The package is one of Clear Channel's Audience Solutions and comprises 50 Adshel six-sheets, 15 48-sheets and five 96-sheets. It is estimated the average audience for each panel could be up to 132,000 people a week, according to Postar.

In addition, Clear Channel is also selling the Queen's Dock banner, a fixed-wall site on the main route along the city's waterfront.

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