Citroen "escape the ordinary" by CMW

Citroen has released an online video to promote its DS3 Cabrio model, as well as the brand’s partnership with Arsenal FC. CMW created the work, which also features the magician Drummond Money-Coutts. In the spot, Money-Coutts performs a trick with Arsenal’s Aaron Ramsey, Olivier Giroud, Per Mertesacker and Wojciech Szczesny. The video is being seeded through social networks and is supported by a competition on Facebook that gives someone the chance to win the DS3 Cabrio featured in the ad. It was written by George Leaney, art directed by Dan Plotkin and directed by Atul Muhotra through Plastic Thumb Live.