LONDON (Brand Republic) - US-based internet technology giant Cisco Systems has denied that it is holding a review for its $100m (£69m) global advertising account, as reported by 北京赛车pk10 magazine last week in the UK.
Press speculation grew that the company would extend a review of its estimated $28m (£20m) pan-European creative business to its global account. The AAR was said to be coordinating the review and talking 鈥渢o a number of agencies鈥.
There was no indication if this included US incumbent agency GMO/Hill Holliday, part of the Interpublic Group of Companies.