Through EasyDate, the online dating company, users who sign up to Back Row Dating have access to over three million single people across the UK.
The service gives users the option to chat online and send private emails and includes a search tool which uses information on favourite film and cinema locations to help organise a first date.
Sean Wood, marketing manager for EasyDate, said: "We are very excited about our affiliation with Cineworld. The site is such a fun and easy way for people to meet in a safe environment."
Cineworld currently operates in around 75 locations through the UK, opening its first screen in 1996.
Last year it promoted Justin Skinner from head of marketing to vice president of marketing, having joined the company in 2007.
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