The 'Bus Racer' game aims to raise awareness and take-up of Churchill's car and home cover, and drive traffic to its web site (www.challengechurchill.com).
'Bus Racer' encourages users to drive the Challenge Churchill bus from London to Edinburgh as fast as possible, avoiding traffic hazards. A call-to-action allows players to get a quote, start a league with friends or register to compete for a driving experience at Brands Hatch.
Frances Browning, spokes-person for Churchill, said: "The game will play a key role in driving more traffic to the site."
It was created by Inbox Digital.
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