Chrysler links up with travel firms to promote Jeep

Chrysler has linked up with Hilton Hotels, Airtours/Going Places and BCP car parks in a push to boost take-up of test drives for its jeep model.

Consumers who test drive a Jeep will receive up to $1,000 (£690) worth of discount vouchers for US holidays.

Airtours and Going Places are offering a 25 per cent discount on US breaks, while Hilton Hotels is giving a Hilton Value Pass to anyone staying in its UK hotels before flying to the US. Consumers who use BCP car parks at major UK airports will get 15 per cent off the fee.

The promotion was set up by Aztec Marketing on behalf of Marketing Drive London, and runs across all of the car manufacturer's 93 dealerships in the UK.

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