The month-long campaign, devised by Langham Works, features the strapline "Win, Win, Win". The mailing is targeted at current and former Voyager owners as well as new prospects.
Steve Gray, marketing director at Chrysler Jeep UK, said: "The Voyager is Chrysler's flagship model in the UK, as well as the worldwide market leader, so it's important for this new launch to demonstrate how we lead the way. Voyager drivers have always loved its style and luxury and the new car takes this a step further."
The new model features improvements including a restyled front end and headlights, and for the first time the range will offer drivers a 2.8CD diesel automatic option.
Langham Works founding partner Jeremy Taylor said: "We are increasingly involved in bringing together the elements of a direct marketing campaign across all consumer-facing channels, wherever the customer interacts with the brand."
Langham Works was launched as an independent marketing agency at the end of 2003, merging MBO London and DLCF. Clients include Tesco Personal Finance, The Telegraph Group, The Consumers' Association and DFDS Seaways.
The Voyager can be seen at its .
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