LONDON - Christian Aid is highlighting the effects climate change has already had on people in developing countries in a direct-response press push intended to encourage consumers to reduce their carbon footprint.
Using the strapline 'Climate changed, let's get to work', the campaign aims to raise awareness of how carbon emissions can be cut in the workplace by, for example, turning off computers.
Separately, Christian Aid has tied up with Ecotricity. The renewable-electricity firm will donate £15 to the charity for each home that switches to its services and up to £100 for each business.
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