Christian Aid - Campbell Doyle Dye
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Advertiser
Christian Aid -
Agency
Campbell Doyle Dye -
Exposure
United Kingdom and Europe
Christian Aid spares the heartstrings and appeals to viewers' rationality with spoof spot showing a laboratory experiment. The payoff reminds viewers to contribute to Christian Aid Week, after the ad illustrates why a chicken is of more long-term use to people than an omelette.