The door-drop element of the campaign, developed by Watson Phillips Norman, was signed by appeal patron Chris Tarrant and featured his photograph on the envelope.
Tarrant asked readers to give 拢3 a month in support of the major rebuilding of the Esher-based hospice's clinical facilities.
It was designed to appeal for money to turn the "bigger and better" building into a warm and caring place by helping to provide additional nursing staff, furniture, art and craft materials and complementary therapies.
The direct mail pack took the form of a personal invitation from the chief executive of the hospice for the respondent to become a benefactor.
To date, the campaign has achieved a 拢2.27/拢1 payback, the door-drop has recruited more than 900 new donors and raised 拢34,000, while the cold mail raised 拢103,000.
Gail Cookson, client services director of Watson Phillips Norman, said: "This was a challenging brief with demanding targets.
"We felt strongly that combining a local celebrity campaign with a strong appeal would connect with the door drop audience."
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