Chris Evans gives OFI Sunday design task to Fold7

LONDON - Chris Evans' production company, UMTV, has appointed Fold7 to create a full graphics package and title sequence for his TV show 'OFI Sunday', following a seven-way pitch.

The show's look will feature hand-drawn illustrations, with all animation carried out by Fold7. The business includes the show's identity, ad break tie-ins and graphics used in the show, such as game scoreboards.

'OFI Sunday', which marks Evans' return to regular presenting, has a six-week run, starting on November 20.

Aimed at a broad audience, the light entertainment show will feature celebrity guests and a chance for the audience to win prizes.

Last month Sky Interactive unveiled a new look created by Fold7. The agency created identities for Paramount Comedy and The Sci-Fi Channel's 'Movies at 10' strand earlier this year.

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