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Choco Leibniz takes the pinkies-out approach with a posh new campaign.

The brand is making light of its perceived "poshness". Set in a school, the spot shows teachers nibbling away at chocolate biscuits. Suddenly, their pinky fingers begin to grow, stretching out further until they vaguely resemble the sci-fi digits of Steven Speilberg’s ET. 

The work was created by Sean Bone, Nico Gomez Cal, Loren Cook and Bronwyn Sweeney, and directed by Declan Lowney through Another Film Company.