Credits
Group account director
Strategy director
Magnum "Magnum pleasure fair" by MullenLowe Profero and MediaMonks
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Advertiser
Unilever -
Agency
MullenLowe -
Sector
Food and Drink and Grocery food
Unilever has created its first ever Snapchat game to coincide with the Magnum Pleasure Store on London's Regent Street, which runs from now until 31 August.
In the AR game, the player has to move their head from side to side and open their mouth in order to catch Magnums falling from the top of the screen. The objective is to capture as many Magnums as possible before chocolate bubbles fill the screen.
