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Chipotle has followed up its Cannes Grand Prix-winning "back to the start" campaign with a new spot and a game. The animated film, created by Creative Artists Agency and Moonbot Studios, shows a scarecrow who despairs at the state of food production attempting to change the status quo by opening a stall selling fresh produce. It is accompanied by Fiona Apple’s version of Pure Imagination from Willy Wonka & The Chocolate Factory. In the game, which is available to download at the Apple App Store, players can rescue animals from battery farms and serve wholesome food to people, with prizes for those who complete it.