Chemistry Consulting, headed up by Chemistry client service director Nick Baggott, offers CRM strategy development, audience segmentation and messaging, data integration, customer analysis and CRM marketing training and mentoring.
Its first brief is from Surrey Police to create a CRM strategy to ensure victims of crime receive a better and more personal communications experience.
Sarah McGregor, head of corporate communication at Surrey Police, said: "Chemistry shared our vision for a more customer-focused communications strategy and were able to articulate a clear project process, which helped us to understand the steps that we would go through and the outcomes that will result."
Baggott said the launch of a consulting arm is a reflection of the more modular way in which clients are now buying marketing services
He said: "We are adapting to the demand for specialist strategic services."
Other Chemistry Communications clients include Diageo, Unilever and Transport for London.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .