Event Marketing Solutions (EMS) is managing Cheltenham & Gloucester鈥檚 (C&G) first outdoor roadshow. The 11-week campaign, which launched last month, will visit a mix of 13 major county shows and city centres around the UK.
The tour aims to raise the bank鈥檚 profile among consumers while attracting both new and returning customers. C&G local marketing manager Sharon Wynn said: 鈥淓MS won the tender due to its vast experience of outdoor events and working with financial services providers.鈥
EMS will use its own 7 metre Navigator exhibition trailer to create the bespoke promotional space.
Cheltenham & Gloucester on road with EMS
Event Marketing Solutions (EMS) is managing Cheltenham & Gloucester鈥檚 (C&G) first outdoor roadshow. The 11-week campaign, which launched last month, will visit a mix of 13 major county shows and city centres around the UK.