Charmin launches 'kids go free' on-pack promotion

LONDON - SCA toilet roll brand Charmin is launching an on-pack campaign offering 'kids go free' vouchers on a variety of activities.

Charmin - kids go free promo
Charmin - kids go free promo

The promotion will run on over three million packs and is part of the brands’ ‘±±¾©Èü³µpk10 for Family Time’ campaign, encouraging families to spend more time together.

To enter the promotion consumers need to collect a voucher from a promotional pack and go online to view what activities are available in their area. The voucher is redeemed when the activity is taken up. 

The offer is available for 17 different activities including tennis, scuba diving, snowboarding, theme parks, historic sites and wildlife centres.

Charmin has also launched a competition on its website offering the chance to win one of 12 ‘Year of Family Fun’ prizes worth £2,500. These include annual passes to attractions such as Legoland and Alton Towers.

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