The classic scene is set: Charles Dance in full Shakespearean mode, issuing a rousing speech to the England rugby team, "Cry God for Harry, England, and Saint George!'" and all that. Except there is a Welshman sat in the dressing room.
The comedic film proceeds to show Dance address rugby players from all around the world, not to mention hot-dog sellers, lycra onesie-wearers and bemused Milton Keynes residents, to promote the sale of tickets for next year's Rugby World Cup in England.
Very funny, very worth watching all the way to the end.
Brand: Rugby World Cup
Agency: BBH
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