
The 95-second clip promotes the bank’s sponsorship of the 2014 Cathay Pacific/HSBC Hong Kong Sevens, part of the HSBC Sevens World Series, where outlandish costumes in the stands have become a tradition.
Players including
Brand: HSBC
Client: Andrea Newman, global head of advertising and marketing communications, HSBC
Agency: Saatchi & Saatchi London
Creatives: Kate Stanners, Paul Silburn